Adobe Real-Time CDP
Know and respect your customers.
Overview
Adobe Real-Time CDP, built on the Adobe Experience Platform, helps companies bring together known and unknown customer data to create and activate real-time customer profiles. It enables brands to deliver personalized customer experiences across all channels and destinations, with a strong focus on enterprise-level governance and security.
✨ Key Features
- Real-time Customer Profiles
- Data Collection from all sources
- Identity Resolution
- Advanced Segmentation
- Data Governance and Privacy Tools
- Native integration with Adobe Experience Cloud
🎯 Key Differentiators
- Native integration with the Adobe Experience Cloud suite of products
- Real-time profile enrichment and activation
- Strong data governance and privacy controls
- Designed for both B2C and B2B use cases
Unique Value: Activates a single, real-time customer profile across the entire Adobe Experience Cloud to deliver personalized and consistent customer experiences.
🎯 Use Cases (4)
✅ Best For
- Delivering a consistent, personalized experience on a website and mobile app
- Activating audience segments in real-time for advertising and marketing campaigns
- Combining online and offline data for a complete customer view
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Companies not invested in the Adobe Experience Cloud ecosystem
- Small businesses with simple data needs
🏆 Alternatives
Offers unparalleled native integration with Adobe's marketing and analytics tools, making it the default choice for many Adobe customers. It can be more complex and less vendor-neutral than independent CDPs.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Phone Support
- ✓ Dedicated Support (Varies by plan tier)
🔒 Compliance & Security
💰 Pricing
🔄 Similar Tools in Data Integration
Zapier
Connect your apps and automate workflows....
Jitterbit
A cloud-based platform for application, data, and API integration....
Celigo
An iPaaS for business and technical users to automate processes....
Hevo Data
A no-code data pipeline platform that helps you move data from any source to your warehouse in real-...
IBM App Connect
An iPaaS for connecting cloud and on-premise applications....
Oracle Integration Cloud
A service to connect applications and automate business processes....