Blis
The integrated planning and buying platform that delivers personalised targeting at scale.
Overview
Blis is a demand-side platform (DSP) that integrates real-world location data with lifestyle and demographic information to provide rich audience insights and targeting capabilities. Their platform, Audience Explorer, allows advertisers to plan, activate, and measure campaigns across multiple channels, including mobile, CTV, and display, aiming to drive incremental business outcomes.
✨ Key Features
- Audience Explorer Platform
- Omnichannel Activation (CTV, Mobile, Display)
- Dynamic Audience Targeting
- Footfall Measurement
- Consumer Spending Habit Analysis
🎯 Key Differentiators
- Integration of location data with lifestyle and spending habits
- Omnichannel approach beyond just mobile
Unique Value: Offers a richer, multi-dimensional view of audiences by layering location data with other significant datasets like spending habits.
🎯 Use Cases (4)
✅ Best For
- Building custom audience segments based on location and lifestyle data
- Measuring the impact of digital ads on in-store visits
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Small businesses with very limited budgets
🏆 Alternatives
Provides a more holistic audience understanding compared to platforms that rely solely on location data, enabling more nuanced targeting.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Phone Support
- ✓ Dedicated Support (All tier)
🔒 Compliance & Security
💰 Pricing
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