Carta

Equity management, solved.

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Overview

Carta is a technology platform that specializes in equity management for private companies, investors, and employees. While it started with capitalization table management, it has expanded its services to include valuations (409A), fund administration, and liquidity solutions. For investment firms, particularly in the venture capital space, Carta provides tools to manage their fund's back office, from formation and administration to LP reporting and portfolio insights.

✨ Key Features

  • Fund Administration
  • Capitalization (Cap) Table Management
  • Valuations (409A)
  • LP Portal
  • Scenario Modeling
  • SPV (Special Purpose Vehicle) Management
  • ASC 820 Reporting

🎯 Key Differentiators

  • Network effects from having both companies and investors on the same platform
  • Integrated suite of services from cap table to fund admin to liquidity
  • Technology-first approach to historically service-heavy industries

Unique Value: Carta creates a single source of truth for equity ownership, connecting companies, investors, and employees on one platform and streamlining complex processes like fund administration and valuations.

🎯 Use Cases (5)

Venture Capital Fund Administration Private Equity Fund Administration Startup Cap Table and Equity Plan Management SPV formation and management for deal syndicates LP portfolio tracking across Carta-administered funds

✅ Best For

  • Automating fund administration tasks like capital calls, distributions, and LP reporting for VC funds.
  • Serving as the single source of truth for a startup's equity and cap table.
  • Streamlining the process for portfolio companies to get 409A valuations.

💡 Check With Vendor

Verify these considerations match your specific requirements:

  • Hedge funds or firms focused on public markets
  • Real estate investment management
  • Firms needing a primary CRM for deal sourcing

🏆 Alternatives

AngelList Pulley Solium (Shareworks) Various traditional fund administrators

Compared to traditional fund administrators who rely on manual processes and spreadsheets, Carta offers a more efficient, transparent, and real-time software-driven solution. Unlike other cap table software, Carta has a much broader ecosystem of services, including fund admin and liquidity.

💻 Platforms

Web API

🔌 Integrations

Various HRIS and payroll systems (e.g., Gusto, Rippling) QuickBooks Xero API

🛟 Support Options

  • ✓ Email Support
  • ✓ Live Chat
  • ✓ Phone Support
  • ✓ Dedicated Support (Varies by plan tier)

🔒 Compliance & Security

✓ SOC 2 ✓ GDPR ✓ ISO 27001 ✓ SSO ✓ SOC 1 Type 2 ✓ SOC 2 Type 2 ✓ ISO 27001

💰 Pricing

Contact for pricing
Free Tier Available

Free tier: For very small companies (up to 25 stakeholders) and no fundraising.

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