CCgroup AR-tel
The B2B technology PR and marketing consultancy.
Overview
CCgroup is a PR and marketing consultancy specializing in B2B technology. Their Analyst Relations practice offers services supported by proprietary tools and methodologies, such as 'AR-tel'. While primarily a service offering, they provide clients with access to tools for insight management and analyst identification. Their approach is based on a deep understanding of the technology analyst landscape and focuses on driving measurable business outcomes from AR.
✨ Key Features
- Analyst Identification & Tiering
- Insight Capture & Management (McGrocalizer tool)
- Perception Audits
- Strategic AR Program Development
- Major Report Management (MQs, Waves, etc.)
- Analyst Event Management
🎯 Key Differentiators
- Deep specialization in B2B technology sectors (e.g., fintech, enterprise tech, cybersecurity)
- Proprietary methodologies and frameworks (e.g., McGroc)
- Integrated PR and AR services
- Strong presence in both the US and UK/EMEA markets
Unique Value: Delivers expert, strategic Analyst Relations consultancy powered by proprietary tools and a deep understanding of the B2B tech landscape to generate measurable business impact.
🎯 Use Cases (5)
✅ Best For
- AR program strategy and execution for B2B tech companies
- Improving vendor performance in major analyst evaluations
- Gaining visibility with key industry analysts
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Companies looking for a self-service SaaS tool without consultancy.
- B2C companies.
- Organizations that only need a simple contact database.
🏆 Alternatives
Unlike pure SaaS platforms, CCgroup provides hands-on strategic counsel and program execution. Compared to other consultancies, they differentiate with their proprietary tools and deep focus on specific, complex B2B technology markets.
💻 Platforms
🛟 Support Options
- ✓ Email Support
- ✓ Phone Support
- ✓ Dedicated Support (All clients tier)
🔒 Compliance & Security
💰 Pricing
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