Indeemo
In-the-moment mobile ethnography & qualitative research.
Overview
Indeemo is a mobile ethnography platform that enables researchers to understand consumer behavior in context. Participants use a smartphone app to complete tasks and upload video, photo, and text responses, providing an 'in-the-moment' view of their lives. The platform also supports journey mapping, diary studies, and the analysis of imported video content from other platforms like Zoom.
✨ Key Features
- Mobile Ethnography App (iOS & Android)
- Video, Photo, and Text Uploads
- Screen Recording
- In-app Push Notifications and Probing
- Researcher Dashboard with Tagging and Filtering
- AI-powered Video Analysis & Transcription
- Journey Mapping Tools
🎯 Key Differentiators
- Strong focus on 'in-the-moment' mobile data capture
- Generative AI tools for analyzing both native and imported video content
- User-friendly participant app that encourages rich media uploads
Unique Value: Provides an authentic, contextual understanding of consumer behavior by capturing real-life moments through a mobile-first approach.
🎯 Use Cases (6)
✅ Best For
- Understanding the consumer path-to-purchase by having participants record their shopping trips
- Capturing product usage in a real-world home environment
- Analyzing video focus groups conducted on other platforms
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Live, moderated online focus groups (as the primary tool)
- Large-scale quantitative surveys
🏆 Alternatives
Offers a more dedicated and feature-rich experience for mobile ethnography compared to broader platforms where it is just one feature among many.
💻 Platforms
✅ Offline Mode Available
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Phone Support
- ✓ Dedicated Support (Available tier)
🔒 Compliance & Security
💰 Pricing
✓ 14-day free trial
Free tier: N/A
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