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Klue

The Competitive Enablement Platform that helps you win more.

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Overview

Klue is a competitive enablement platform designed to help product marketers and CI teams collect, curate, and deliver actionable competitive intelligence to their sales teams. It automates the collection of competitor data from various sources and uses AI to surface key insights. The platform focuses on creating dynamic, easy-to-use sales battle cards that integrate directly into the sales team's existing workflows, such as CRM and Slack, to improve adoption and win rates against competitors.

✨ Key Features

  • AI-Powered Competitor Data Collection
  • Dynamic Battle Card Creation
  • Salesforce & Slack Integration
  • Win-Loss Analysis Integration
  • Field Intel Collection
  • Compete Agent AI for real-time insights

🎯 Key Differentiators

  • Strong focus on sales team adoption and workflow integration
  • Combines automated data collection with manual curation tools
  • User-friendly interface for both admins and sales reps

Unique Value: Klue centralizes competitive intelligence and makes it actionable for sales teams by embedding it directly into their daily workflows, turning intel into wins.

🎯 Use Cases (4)

Creating and distributing competitive sales battle cards Onboarding new sales reps on the competitive landscape Providing real-time competitive insights during deals Tracking competitor product launches and marketing campaigns

✅ Best For

  • Increasing competitive win rates
  • Improving sales team confidence and knowledge
  • Centralizing competitive intelligence

💡 Check With Vendor

Verify these considerations match your specific requirements:

  • Teams without a dedicated competitive intelligence or product marketing function
  • Organizations looking for a broad sales content management system

🏆 Alternatives

Crayon Kompyte Highspot

Compared to general sales enablement platforms, Klue offers deeper, more automated competitive intelligence. Versus other CI tools, it is often cited for its superior user experience and focus on sales adoption.

💻 Platforms

Web API

🔌 Integrations

Salesforce Slack Microsoft Teams Highspot Seismic Gong Google Chrome Extension

🛟 Support Options

  • ✓ Email Support
  • ✓ Live Chat
  • ✓ Phone Support
  • ✓ Dedicated Support (Varies by plan tier)

🔒 Compliance & Security

✓ SOC 2 ✓ GDPR ✓ SSO ✓ SOC 2 Type II

💰 Pricing

Contact for pricing

Free tier: N/A

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