Looker Studio
Unlock the power of your data with interactive dashboards and engaging reports.
Overview
Looker Studio (formerly Google Data Studio) is a free data visualization tool from Google that allows users to create interactive dashboards and reports. It connects natively with Google's ecosystem (like Google Analytics, Google Ads, BigQuery, and Sheets) and offers a wide range of other connectors. It is known for its ease of use and powerful collaboration features, making it a popular choice for marketers and small businesses.
✨ Key Features
- Free to use
- Drag-and-drop report editor
- Large library of data connectors
- Customizable visualizations
- Real-time collaboration and sharing (like Google Docs)
- Calculated fields
🎯 Key Differentiators
- Completely free
- Seamless integration with the Google Marketing Platform and Google Cloud
- Extremely easy to use and share
Unique Value: Provides a powerful, easy-to-use, and collaborative data visualization tool at no cost, making data analysis accessible to everyone.
🎯 Use Cases (4)
✅ Best For
- Creating a comprehensive marketing dashboard combining data from Google Analytics, Google Ads, and Facebook Ads
- Building a real-time report on website performance for stakeholders
- Visualizing survey results stored in a Google Sheet
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Enterprise-grade BI with complex data governance and security
- Complex data modeling and transformation
🏆 Alternatives
While less powerful than the paid tiers of Power BI or Tableau, its free price point and tight Google integration make it an unbeatable value for many use cases.
💻 Platforms
🔌 Integrations
🔒 Compliance & Security
💰 Pricing
Free tier: Completely free. Some third-party connectors may have costs.
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