Marketo Engage
Lead Management and Account-Based Marketing
Overview
Adobe Marketo Engage is a leading marketing automation platform that helps B2B marketers to manage leads, create personalized customer experiences, and measure the impact of their marketing campaigns. It offers a wide range of features for lead management, email marketing, account-based marketing, and marketing analytics.
✨ Key Features
- Lead management and scoring
- Email marketing and automation
- Account-based marketing (ABM)
- Marketing analytics and attribution
- Landing pages and forms
- Integration with CRMs
🎯 Key Differentiators
- Deep B2B marketing capabilities
- Strong focus on lead management and account-based marketing
- Integration with the Adobe Experience Cloud
Unique Value: Marketo Engage provides B2B marketers with a complete and powerful platform for managing the entire customer lifecycle, from acquisition to advocacy.
🎯 Use Cases (4)
✅ Best For
- Automating lead nurturing for complex B2B sales cycles
- Executing targeted account-based marketing campaigns
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Small B2C businesses with simple marketing needs
🏆 Alternatives
Marketo Engage offers deeper and more specialized features for B2B marketing, particularly in the areas of lead management and account-based marketing, compared to more general-purpose marketing automation platforms.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Phone Support
- ✓ Dedicated Support (All paid plans tier)
🔒 Compliance & Security
💰 Pricing
Free tier: NA
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