Roku Advertising
It's all on Roku.
Overview
Roku Advertising offers a suite of solutions for brands to reach audiences on the Roku platform, which includes The Roku Channel and numerous other streaming apps. Advertisers can use the self-serve Roku Ads Manager or work with Roku's team to run campaigns leveraging Roku's first-party data.
✨ Key Features
- Access to Roku's exclusive inventory
- First-party data for audience targeting
- Roku Ads Manager self-serve platform
- Interactive ad formats
- Measurement and attribution partnerships
- Guaranteed outcomes for certain campaigns
🎯 Key Differentiators
- Direct access to the largest TV streaming platform in the US by hours streamed
- Proprietary first-party data from the device level
- Integrated hardware and software ecosystem
Unique Value: Provides advertisers with unparalleled direct access and first-party data from America's leading TV streaming platform.
🎯 Use Cases (4)
✅ Best For
- Running video ad campaigns on The Roku Channel and other ad-supported apps on the Roku platform.
- Using Roku's first-party data to target viewers based on streaming behavior.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Advertisers needing to reach audiences primarily outside the Roku ecosystem
- Campaigns that do not involve video or display advertising
🏆 Alternatives
Unlike DSPs that aggregate inventory, Roku offers a direct path to its own massive, logged-in user base with unique data and ad formats only available on its platform.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Phone Support
- ✓ Dedicated Support (Managed Service tier)
🔒 Compliance & Security
💰 Pricing
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