Ruler Analytics
Close the loop between leads and revenue.
Overview
Ruler Analytics specializes in closing the loop between marketing activities and sales outcomes. It tracks customer journeys across multiple touchpoints, and when a lead converts (e.g., via phone call, form fill, or live chat), it passes the marketing source data into the company's CRM. When a sale is made, the revenue data is attributed back to the original marketing source, providing a clear ROI.
✨ Key Features
- Multi-touch marketing attribution
- Offline conversion tracking (phone calls)
- CRM integration
- Keyword level tracking
- Live chat tracking
🎯 Key Differentiators
- Focus on connecting marketing touchpoints to actual revenue within a CRM.
- Strong support for offline conversion tracking.
- Simplicity and ease of implementation for its target market.
Unique Value: Provides a clear, simple way to connect marketing spend to closed-loop revenue, especially for businesses with offline sales components.
🎯 Use Cases (4)
✅ Best For
- Attributing offline phone call sales back to specific online marketing campaigns.
- Providing marketing agencies with revenue data to prove ROI to clients.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- E-commerce businesses with purely online, short sales cycles.
- Mobile app-focused businesses.
🏆 Alternatives
More focused on revenue attribution than call tracking platforms, and simpler to implement than enterprise marketing clouds.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Phone Support
- ✓ Dedicated Support (All plans tier)
🔒 Compliance & Security
💰 Pricing
✓ 21-day free trial
Free tier: NA
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