Salesforce Account Engagement (Pardot)
Unite marketing and sales on one platform to engage buyers, close deals faster, and grow relationships.
Overview
Salesforce Account Engagement, formerly known as Pardot, is a B2B marketing automation platform built on the Salesforce platform. It helps marketing and sales teams work together to find and nurture leads, close more deals, and maximize marketing ROI. Its key strength is its seamless integration with Salesforce CRM.
✨ Key Features
- Lead Nurturing (Engagement Studio)
- Lead Scoring and Grading
- Email Marketing
- ROI Reporting
- Salesforce CRM Integration
- AI-Powered Features (Einstein)
🎯 Key Differentiators
- Deep, native integration with Salesforce CRM.
- Leverages Salesforce Einstein AI for predictive insights.
- Unified platform for sales and marketing teams.
Unique Value: Offers unparalleled integration with the world's #1 CRM, creating a single source of truth for marketing and sales to engage buyers and grow relationships.
🎯 Use Cases (4)
✅ Best For
- Automating lead qualification and assignment to sales reps.
- Building personalized customer journeys with Engagement Studio.
- Using Einstein AI to score leads and predict campaign engagement.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Companies not using Salesforce CRM.
- Small businesses with very basic marketing automation needs.
🏆 Alternatives
Provides a more seamless CRM experience than competitors for Salesforce users. It is more B2B-focused than HubSpot and competes directly with Marketo for enterprise clients.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Phone Support
- ✓ Dedicated Support (Premium tier)
🔒 Compliance & Security
💰 Pricing
Free tier: NA
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