Taptap Digital
The Programmatic & Data Ecosystem.
Overview
Taptap Digital provides a marketing and advertising platform called Sonata that leverages geospatial intelligence for omnichannel campaign planning and activation. The platform allows advertisers to define complex targeting strategies based on location, demographic, and behavioral data, and then execute those campaigns across channels like mobile, DOOH, CTV, and desktop. They emphasize data-driven strategy and unified measurement of online and offline results.
✨ Key Features
- Omnichannel DSP (Mobile, DOOH, CTV, etc.)
- Geospatial Intelligence Core
- Advanced Audience Profiling
- Drive-to-Store Attribution
- Sonata Marketing Platform
🎯 Key Differentiators
- Strong geospatial core for all targeting and analytics
- True omnichannel activation and measurement in a single platform
- Global presence with strong footing in Europe and LATAM
Unique Value: Provides a truly integrated omnichannel advertising strategy, grounded in deep geospatial analysis, allowing for coherent and effective campaigns that span the digital and physical worlds.
🎯 Use Cases (4)
✅ Best For
- Creating a unified campaign that targets users on mobile and then on DOOH screens when they are near a store
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Companies looking for a simple, single-channel geofencing tool
🏆 Alternatives
Offers a more unified platform for planning, buying, and measuring across multiple channels (including DOOH and CTV) compared to DSPs that may be strong in one area but weaker in others.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Phone Support
- ✓ Dedicated Support (All tier)
🔒 Compliance & Security
💰 Pricing
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