Vessel

The Unified API for Sales and Marketing Tools.

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Overview

Vessel provides a single API for developers to integrate with the sales and marketing tools their customers use. It offers unified data models for common objects like contacts, companies, deals, and campaigns, and supports both reading data and writing it back to the source platforms. This enables SaaS companies to build features like data synchronization, lead routing, and marketing analytics without building and maintaining dozens of individual integrations.

✨ Key Features

  • Unified API for Sales & Marketing
  • Read and write capabilities
  • Covers CRM, Marketing Automation, and Ad Platforms
  • Real-time and historical data sync
  • Managed authentication

🎯 Key Differentiators

  • Deep focus on the sales and marketing technology stack.
  • Robust read and write capabilities for complex objects like CRM deals and marketing campaigns.
  • Designed for building customer-facing product features, not just internal data syncing.

Unique Value: Build powerful, bidirectional integrations with your customers' sales and marketing tools through a single, developer-friendly API.

🎯 Use Cases (4)

Syncing leads and contacts between a product and a user's CRM. Automating lead routing and assignment in Salesforce or HubSpot. Building analytics dashboards that combine data from multiple ad platforms. Enriching CRM records with product usage data.

✅ Best For

  • A B2B SaaS tool creating new leads in a user's HubSpot account based on in-app actions.
  • An analytics platform pulling campaign performance data from Google Ads and Facebook Ads.

💡 Check With Vendor

Verify these considerations match your specific requirements:

  • Integrations outside of the sales and marketing domain (e.g., HR, Accounting, IoT).
  • Internal, back-office automation.

🏆 Alternatives

Merge Apideck Census Hightouch

While generalist platforms like Merge cover CRM, Vessel provides deeper, more specialized functionality for the entire GTM stack, including ad platforms and marketing automation. Unlike Reverse ETL tools, it's built for real-time, customer-facing use cases.

💻 Platforms

Web API

🔌 Integrations

Salesforce HubSpot Marketo Pardot Facebook Ads Google Ads LinkedIn Ads

🛟 Support Options

  • ✓ Email Support
  • ✓ Live Chat
  • ✓ Dedicated Support (Enterprise tier)

🔒 Compliance & Security

✓ SOC 2 ✓ GDPR ✓ SSO ✓ SOC 2

💰 Pricing

Contact for pricing
Free Tier Available

✓ 14-day free trial

Free tier: Free developer plan with a limited number of connections.

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