VWO

The All-in-One Experience Optimization Platform

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Overview

VWO (Visual Website Optimizer) offers a suite of tools including A/B testing, multivariate testing, split URL testing, heatmaps, session recordings, and on-page surveys. It is known for its ease of use and comprehensive feature set for data-driven optimization.

✨ Key Features

  • Visual Editor for A/B Testing
  • Multivariate & Split URL Testing
  • Behavioral Analytics (Heatmaps, Recordings)
  • Personalization
  • Server-side Testing
  • Mobile App Testing

🎯 Key Differentiators

  • All-in-one platform with analytics tools
  • User-friendly visual editor
  • Transparent pricing with a free tier

Unique Value: An integrated platform that combines A/B testing with user behavior analytics to provide a holistic view of website performance.

🎯 Use Cases (4)

Optimizing landing pages and funnels Understanding user behavior through heatmaps Personalizing content for different audience segments Testing mobile app user experience

✅ Best For

  • E-commerce product page optimization
  • SaaS pricing page testing

💡 Check With Vendor

Verify these considerations match your specific requirements:

  • Complex server-side experiments requiring deep developer integration

🏆 Alternatives

Optimizely AB Tasty Convert Experiences

More cost-effective and easier to use than many enterprise-level competitors, with a broader feature set than basic A/B testing tools.

💻 Platforms

Web iOS Android API

🔌 Integrations

Google Analytics Shopify WordPress BigCommerce Salesforce HubSpot

🛟 Support Options

  • ✓ Email Support
  • ✓ Live Chat
  • ✓ Phone Support
  • ✓ Dedicated Support (Enterprise tier)

🔒 Compliance & Security

✓ SOC 2 ✓ GDPR ✓ ISO 27001 ✓ SSO ✓ SOC 2 Type II ✓ ISO 27001

💰 Pricing

$299.00/mo
Free Tier Available

✓ 14-day free trial

Free tier: Up to 50,000 monthly tracked users

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