Bizible (Marketo Measure)
Connect marketing and sales data to revenue.
Overview
Marketo Measure, formerly known as Bizible, is an enterprise-level B2B marketing attribution tool that provides deep insights into how marketing efforts impact pipeline and revenue. By tracking every touchpoint in the buyer journey, from first click to closed deal, it allows marketers to measure and optimize their campaigns based on actual sales outcomes. It integrates deeply with CRMs like Salesforce to connect marketing activities to sales data.
✨ Key Features
- Multi-touch attribution (various models)
- Account-based measurement (ABM)
- Full-funnel tracking
- Customizable dashboards and reporting
- CRM and Marketing Automation integration
- Predictive analytics
- Channel and content performance analysis
🎯 Key Differentiators
- Deep, native integration with Salesforce
- Part of the Adobe Experience Cloud ecosystem
- Enterprise-grade security and scalability
- Advanced and highly customizable attribution models
Unique Value: Provides a definitive, revenue-focused view of marketing performance for complex B2B organizations by deeply connecting marketing activities to sales outcomes within the CRM.
🎯 Use Cases (5)
✅ Best For
- Salesforce-centric B2B marketing attribution
- Measuring marketing performance for long and complex sales cycles
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Small businesses and startups
- B2C e-commerce
- Companies not using a major CRM like Salesforce
🏆 Alternatives
Offers deeper CRM integration and more enterprise-focused features than many newer B2B attribution tools, but can be more complex and costly to implement.
💻 Platforms
✅ Offline Mode Available
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Phone Support
- ✓ Dedicated Support (Varies tier)
🔒 Compliance & Security
💰 Pricing
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