Breadcrumbs.io
Reveal your best leads.
Overview
Breadcrumbs.io is a lead scoring platform designed to help companies identify their best revenue opportunities by analyzing both demographic/firmographic data and behavioral signals from various sources, including product usage. It connects to your existing tools (CRM, marketing automation, product analytics) to create a unified scoring model, helping you define and surface PQLs and other high-intent leads without relying on guesswork.
✨ Key Features
- Co-dynamic Lead Scoring
- Fit Scoring Model (Demographics/Firmographics)
- Activity Scoring Model (Behavioral)
- Recency & Frequency Scoring
- No-code Scoring Model Builder
- Contact & Account Scoring
- Integrations with multiple data sources
🎯 Key Differentiators
- Focus on a 'co-dynamic' approach, combining fit and activity from day one.
- No-code interface makes it accessible for non-technical users (RevOps, Marketing).
- Time-based scoring (recency and frequency) is a core part of the model.
Unique Value: Breadcrumbs.io provides a single, reliable score by connecting all your customer data points, helping you focus on the right leads at the right time to accelerate revenue growth.
🎯 Use Cases (5)
✅ Best For
- Integrating with product adoption platforms like Pendo to get a 360-degree view of how leads interact with a product.
- Setting up a lead scoring model that combines data from multiple sources to convert PQLs into sales-qualified leads.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Companies without multiple data sources to connect
- Teams looking for a full CRM or marketing automation platform
🏆 Alternatives
Unlike the native scoring in CRMs which is often simplistic, or heavy data-science platforms which can be a black box, Breadcrumbs offers a transparent, powerful, and easy-to-use middle ground for sophisticated lead scoring.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Dedicated Support (Enterprise tier)
🔒 Compliance & Security
💰 Pricing
✓ 14-day free trial
Free tier: Up to 1,000 contacts and 1 scoring model.
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