Demandbase
The Smarter GTM™ company.
Overview
Demandbase is a comprehensive go-to-market platform that helps B2B companies execute their account-based strategies. It combines B2B data, advertising, sales intelligence, and marketing automation to help teams identify, engage, and close target accounts. Using AI, it processes intent signals and behavioral data to guide sales and marketing actions.
✨ Key Features
- Account-Based Experience (ABX)
- B2B Advertising
- Sales Intelligence
- Data & Predictive Analytics
- Marketing Automation
- Orchestration
🎯 Key Differentiators
- End-to-end ABM/ABX platform
- Strong B2B advertising capabilities
- Unified data foundation for sales and marketing
Unique Value: Provides a unified platform for sales and marketing to execute sophisticated account-based strategies, powered by AI and comprehensive B2B data.
🎯 Use Cases (4)
✅ Best For
- Orchestrating multi-channel campaigns for target accounts
- Identifying and engaging key stakeholders within a buying group
- Measuring the impact of account-based marketing efforts
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Small businesses without a focus on account-based strategies
- Teams looking for a simple contact data provider
🏆 Alternatives
Offers a more complete, end-to-end solution for ABM, including native advertising and orchestration, compared to point solutions for data or intent.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Phone Support
- ✓ Dedicated Support (Varies tier)
🔒 Compliance & Security
💰 Pricing
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