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Encharge.io

Email & marketing automation, simplified.

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Overview

Encharge.io is a marketing automation tool that helps businesses send automated messages based on user behavior in their app and billing provider. It allows for the creation of complex user journeys to onboard new trials, convert them to customers, and engage them throughout their lifecycle to prevent churn. It's particularly strong at integrating with SaaS-specific tools like Stripe and Chargebee.

✨ Key Features

  • Visual Flow Builder
  • Behavior-based Emails
  • User Segmentation
  • Lead Scoring
  • Broadcast Emails
  • Direct integration with billing platforms

🎯 Key Differentiators

  • Deep native integrations with SaaS billing platforms
  • Focus on behavior-based automation for the entire user lifecycle
  • Simple, powerful visual flow builder

Unique Value: Provides SaaS businesses with a powerful, easy-to-use tool to automate communication across the entire customer journey, from trial to retention, using data from their product and billing systems.

🎯 Use Cases (5)

Automating trial user onboarding Nurturing leads into paying customers Sending targeted emails to at-risk users Re-engaging inactive customers Announcing new features to specific user segments

✅ Best For

  • Creating automated email sequences for SaaS user onboarding
  • Triggering emails based on subscription events (e.g., trial ending, payment failed)

💡 Check With Vendor

Verify these considerations match your specific requirements:

  • Companies needing a full customer success platform with health scores
  • Businesses looking for in-app messaging or product tours

🏆 Alternatives

Customer.io ActiveCampaign Intercom HubSpot

Unlike generic marketing automation tools, Encharge is built from the ground up for SaaS, with native integrations and features that address specific use cases like trial conversion and churn prevention.

💻 Platforms

Web API

🔌 Integrations

Stripe Chargebee Paddle Recurly HubSpot Salesforce Segment Zapier

🛟 Support Options

  • ✓ Email Support
  • ✓ Live Chat
  • ✓ Dedicated Support (Premium tier)

🔒 Compliance & Security

✓ GDPR ✓ GDPR

💰 Pricing

$79.00/mo

✓ 14-day free trial

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