Engagio
Acquired by Demandbase.
Overview
Engagio was a pioneering Account-Based Marketing platform founded in 2015 by Jon Miller, a co-founder of Marketo. It was designed to help B2B marketers and sales teams work together to target the right accounts, orchestrate multi-channel interactions, and measure impact. In 2020, Engagio was acquired by Demandbase, and its technology and team were integrated into the Demandbase One platform, significantly enhancing its orchestration and sales alignment capabilities.
✨ Key Features
- Lead-to-Account Matching
- Multi-channel Orchestration (PlayMaker)
- Account-Based Analytics
- Sales Engagement Tools (Scout)
- Marketing Attribution
🎯 Key Differentiators
- Strong focus on sales and marketing orchestration.
- Pioneered the concept of 'Marketing Orchestration'.
Unique Value: Engagio's core value was in its ability to tightly align sales and marketing teams through shared data and orchestrated plays, a legacy that continues within Demandbase.
🎯 Use Cases (4)
✅ Best For
- Sales and marketing alignment in an ABM context.
- Orchestration of human and automated marketing/sales actions.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Not available as a standalone product.
💰 Pricing
🔄 Similar Tools in ABM Platforms
Demandbase One
An end-to-end ABM platform for enterprises, combining advertising, personalization, and analytics....
6sense Revenue AI
An AI-driven platform that uncovers anonymous buying signals to help teams build pipeline and genera...
Terminus
A full-funnel ABM platform that combines advertising, email, chat, and web personalization....
RollWorks
An ABM and advertising platform for B2B companies to generate pipeline and drive revenue....
HubSpot Marketing Hub
An all-in-one marketing platform that includes ABM tools to help businesses target and engage high-v...
Adobe Marketo Engage
A comprehensive marketing automation platform for large enterprises with powerful ABM capabilities....