RollWorks
An Account-Based Platform for Ambitious B2B Companies.
Overview
RollWorks, a division of NextRoll, provides an account-based platform for B2B marketing and sales teams. It helps businesses identify their ideal customer profile, find accounts that fit this profile, and engage them across multiple channels, primarily through display and social advertising. The platform integrates with CRM and marketing automation systems to provide a coordinated go-to-market approach, offering account scoring, intent data, and sales automation features to align teams and drive revenue.
✨ Key Features
- Account and Contact Discovery
- Account-Based Advertising (Display, Social, Retargeting)
- Predictive Account Scoring
- Sales Automation & Alerts
- Journey-based Advertising
- Measurement and Analytics Dashboards
- Integration with HubSpot and Salesforce
🎯 Key Differentiators
- Strong integration and partnership with HubSpot
- Leverages NextRoll's extensive advertising network and data
- User-friendly platform, accessible for teams new to ABM
Unique Value: Makes account-based marketing accessible and effective for B2B teams by combining robust account data with powerful, easy-to-use advertising tools.
🎯 Use Cases (5)
✅ Best For
- B2B digital advertising and retargeting at scale
- ABM for HubSpot and Salesforce users
- Identifying and engaging accounts for mid-market companies
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Companies not focused on digital advertising as a primary channel
- Enterprise teams needing a fully integrated, all-in-one data and engagement platform
🏆 Alternatives
Offers a more streamlined and advertising-focused solution compared to the broader, more complex enterprise platforms like 6sense or Demandbase.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Dedicated Support (Professional and Ultimate tier)
🔒 Compliance & Security
💰 Pricing
✓ 14-day free trial
Free tier: N/A
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