Metadata.io
The GTM OS for B2B Marketers.
Overview
Metadata.io is a platform designed for B2B marketers to automate and optimize their digital advertising and demand generation efforts. It connects to a company's CRM and marketing automation platform to build target audiences based on ideal customer profiles. The platform then automates the process of running experiments and executing campaigns across channels like LinkedIn, Facebook, and Google, using AI to optimize for pipeline and revenue, not just leads or clicks.
✨ Key Features
- Automated Audience Generation
- Multi-channel Ad Campaign Execution
- AI-driven Experimentation and Optimization
- Lead Enrichment
- Revenue Attribution
- Landing Page Conversion Tracking
🎯 Key Differentiators
- Strong focus on automating the technical, repetitive tasks of paid advertising
- AI-driven experimentation to optimize campaigns automatically
- Measures success based on pipeline and revenue, not vanity metrics
Unique Value: Eliminate manual, repetitive work in demand generation and let AI automatically run and optimize your paid campaigns to generate qualified pipeline.
🎯 Use Cases (4)
✅ Best For
- Automated paid social and search campaigns for B2B SaaS companies
- Demand generation for companies with a well-defined ICP
- Optimizing campaigns based on downstream revenue metrics
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Companies not focused on paid advertising channels
- Teams looking for a full-suite ABM platform with sales alerts and website personalization
🏆 Alternatives
More focused on the automation of campaign execution and experimentation than broader ABM platforms, which may have more features but require more manual campaign management.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Dedicated Support (Scale tier)
🔒 Compliance & Security
💰 Pricing
Free tier: N/A
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