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Indicative

Product Analytics for the Modern Data Stack.

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Overview

Indicative is a product analytics platform designed for businesses that use a modern data stack (e.g., Snowflake, BigQuery, Redshift). It allows teams to analyze user behavior by running queries directly on their data warehouse, providing a flexible and comprehensive view of the customer journey. Its analysis is a key input for engagement scoring.

✨ Key Features

  • Direct Data Warehouse Connection
  • Customer Journey Analysis
  • Multipath Funnels
  • Cohort Analysis
  • User Segmentation
  • No-code Interface

🎯 Key Differentiators

  • Connects directly to the data warehouse (no SDKs or event streaming required)
  • Focus on analyzing the entire customer journey
  • No-code interface for complex analysis

Unique Value: Unlocks the full power of your data warehouse for product analytics, allowing anyone on the team to easily analyze the complete customer journey.

🎯 Use Cases (4)

Analyzing complex user journeys Understanding feature adoption and retention Building marketing and product funnels Democratizing data access for business users

✅ Best For

  • Providing a single source of truth for product data by connecting to the data warehouse
  • Enabling non-technical users to perform complex data analysis
  • Analyzing the full customer journey across multiple data sources

💡 Check With Vendor

Verify these considerations match your specific requirements:

  • Companies without a data warehouse
  • Teams needing a simple, event-streaming analytics tool
  • Businesses looking for a customer success workflow platform

🏆 Alternatives

Amplitude Mixpanel Looker

Avoids data silos and discrepancies by querying the data warehouse directly, unlike event-based tools that require their own data stores.

💻 Platforms

Web

🔌 Integrations

Snowflake Google BigQuery Amazon Redshift Segment Tealium

🛟 Support Options

  • ✓ Email Support
  • ✓ Live Chat
  • ✓ Dedicated Support (Enterprise tier)

🔒 Compliance & Security

✓ SOC 2 ✓ GDPR ✓ SSO ✓ SOC 2 Type II

💰 Pricing

$249.00/mo

✓ 14-day free trial

Visit Indicative Website →