Vizio Ads
Smarter Advertising for a Better Experience.
Overview
VIZIO Ads is the advertising division of VIZIO, offering brands the ability to reach audiences directly on VIZIO Smart TVs. The platform leverages VIZIO's integrated hardware and software, along with proprietary ACR (Automatic Content Recognition) data from Inscape, to provide targeted and measurable advertising solutions.
✨ Key Features
- Direct-to-device advertising on VIZIO Smart TVs
- Access to exclusive VIZIO inventory (e.g., WatchFree+, Home Screen)
- Powered by Inscape ACR data for targeting and measurement
- Full-funnel attribution and analytics
- Interactive and innovative ad formats like Jump Ads
- Brand-safe, premium content environment
🎯 Key Differentiators
- Vertically integrated platform (hardware, software, data)
- Proprietary, glass-level ACR data from Inscape
- Direct access to the VIZIO user base
Unique Value: Offers advertisers a direct, data-rich path to a massive Smart TV audience, combining exclusive inventory with granular, glass-level viewership data for superior targeting and measurement.
🎯 Use Cases (4)
✅ Best For
- Running video ad campaigns within VIZIO's free streaming service, WatchFree+.
- Using ACR data to retarget viewers who have seen a specific linear TV ad or program.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Advertisers needing to reach audiences on non-VIZIO devices
- Campaigns that do not include a video component
🏆 Alternatives
Unlike device-agnostic platforms, VIZIO Ads provides a closed-loop system where it controls the hardware, operating system, and data, leading to more accurate measurement and unique advertising opportunities.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Phone Support
- ✓ Dedicated Support (Managed Service tier)
🔒 Compliance & Security
💰 Pricing
🔄 Similar Tools in Connected TV Advertising
The Trade Desk
A global technology platform for buyers of advertising....
MNTN
A performance marketing platform for Connected TV (CTV)....
Roku Advertising
Advertising platform for America's #1 TV streaming platform by hours streamed....
Google Display & Video 360
Google's integrated tool for end-to-end advertising campaigns....
Amazon DSP
A demand-side platform to programmatically buy ads to reach new and existing audiences....
StackAdapt
A self-serve programmatic advertising platform for native, display, video, CTV, and audio ads....