Brightback
Automated Customer Retention.
Overview
Brightback, now part of Chargebee, is a customer retention platform that automatically saves customers at the moment of cancellation. It helps subscription businesses deflect churn with personalized cancel experiences, optimize offboarding processes, and gather insights to improve their product and company.
✨ Key Features
- Personalized Cancel Experiences
- A/B Testing of Offers
- Customer Segmentation
- Churn Prediction
- Real-time Analytics and Reporting
- Integrations with billing and CRM systems
🎯 Key Differentiators
- Focus on the moment of cancellation.
- Personalized and dynamic cancel experiences.
- Strong analytics and reporting on churn reasons and retention performance.
Unique Value: Helps subscription businesses automatically save customers and reduce churn by providing a personalized and data-driven offboarding experience.
🎯 Use Cases (4)
✅ Best For
- Deflecting a significant percentage of cancellations with targeted offers.
- Understanding the reasons for churn through customized exit surveys.
- Using A/B testing to improve the effectiveness of retention offers.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Businesses that do not have an online cancellation process.
- Companies with a very low volume of cancellations.
🏆 Alternatives
Offers a more sophisticated and data-driven approach to churn deflection compared to simple exit surveys or manual retention efforts.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Dedicated Support (All plans tier)
🔒 Compliance & Security
💰 Pricing
Free tier: N/A
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