Calixa

The Easiest Way to Automate Product-Led Sales.

Overview

Prior to its acquisition by HubSpot, Calixa provided a console for sales teams at PLG companies. It connected to product analytics tools, data warehouses, and CRMs to create a 360-degree view of users and accounts. Sales reps could see product usage, create automated alerts for PQL signals, and manage their outreach all from one place. Its technology and concepts are being integrated into the HubSpot platform.

✨ Key Features

Customer 360 View
PQL Scoring & Alerts
Sales Automation
Usage-based Segmentation
CRM & Data Warehouse Integration

🎯 Key Differentiators

Ease of use for sales teams
Broad set of integrations
Action-oriented console for sales reps

Unique Value: Provided a simple, unified workspace for sales teams to leverage product data, which is now being incorporated into HubSpot.

🎯 Use Cases (4)

Identifying trial users ready for conversion Surfacing expansion opportunities Automating sales outreach based on product signals Providing sales reps with product usage context

            ✅ Best For
            Creating automated email sequences for users who hit a certain usage threshold
Alerting account executives when a target account signs up

        

💡 Check With Vendor

Verify these considerations match your specific requirements:

New customers (the standalone product is no longer available)

🏆 Alternatives

Pocus Correlated HeadsUp

Was known for its simplicity and direct focus on the sales rep's workflow.

💻 Platforms

Web

🔌 Integrations

Salesforce HubSpot Segment Stripe Snowflake BigQuery

🔒 Compliance & Security

✓ SOC 2 ✓ GDPR ✓ SOC 2

💰 Pricing

Contact for pricing

Free tier: N/A

Visit Calixa Website →

Calixa

Overview

✨ Key Features

🎯 Key Differentiators

🎯 Use Cases (4)

✅ Best For

💡 Check With Vendor

🏆 Alternatives

💻 Platforms

🔌 Integrations

🔒 Compliance & Security

💰 Pricing

🔄 Similar Tools in Activation Tracking

Pocus

Correlated

HeadsUp

Endgame

June

Gainsight PX