🔧 Tools in Activation Tracking

June

Product analytics for B2B SaaS.

June provides automated product analytics and PQL tracking, designed specifically for B2B SaaS companies.

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Toplyne

Helping sales teams at PLG companies convert their freemium users.

Toplyne was a plug-and-play platform that helped businesses identify and convert freemium users into paying customers. The company shut down in late 2024.

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Correlated

Product Led Revenue, Automated.

Correlated is a platform that helps B2B SaaS companies use product data to drive revenue by identifying and converting PQLs.

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Calixa

The Easiest Way to Automate Product-Led Sales.

Calixa was a Product-Led Sales platform that helped sales teams identify and act on PQLs. It was acquired by HubSpot in 2024.

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Factors.ai

The B2B Marketing Analytics & Attribution Platform.

Factors.ai connects marketing efforts to pipeline and revenue, helping B2B marketers understand the full customer journey.

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Pocus

The Product-Led Sales Platform for modern revenue teams.

Pocus is a Product-Led Sales platform that helps sales teams identify, prioritize, and act on their best product-qualified leads (PQLs).

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Endgame

The Product-Led Sales platform for the modern GTM.

Endgame helps revenue teams accelerate growth by turning product signals into pipeline and revenue.

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Mixpanel

The #1 product analytics solution.

Mixpanel is a powerful product analytics tool that helps businesses analyze user behavior, measure engagement, and improve their products.

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Appcues

The Product-Led Growth Platform.

Appcues helps teams create beautiful and effective in-app experiences to onboard users, drive feature adoption, and collect feedback.

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Userpilot

Product Growth Platform for SaaS teams.

Userpilot provides tools for user onboarding, feature adoption, and user feedback to help SaaS companies drive growth.

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HeadsUp

The platform for Product-Led Sales.

HeadsUp helps PLG companies identify and prioritize users and accounts that are most likely to convert, expand, or churn.

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PostHog

The open source product analytics platform.

PostHog is an all-in-one, open-source platform for product analytics, session replay, feature flags, and A/B testing.

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MadKudu

The Predictive Scoring and PLG Orchestration Platform.

MadKudu uses data science to score leads and accounts, helping B2B companies focus their sales and marketing efforts.

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Gainsight PX

The Complete Product Experience Platform.

Gainsight PX is a product experience platform that helps companies understand user behavior, drive adoption, and track product-led growth.

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Pendo

The All-in-One Product Experience Platform.

Pendo provides product analytics, in-app guidance, and user feedback tools to help companies build better products.

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Amplitude

The Digital Analytics Platform.

Amplitude is a leading product analytics platform that helps teams understand user behavior to build better products and experiences.

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Heap

The Product Analytics Platform that gives you a complete understanding of your customers' digital journeys.

Heap is a product analytics platform that automatically captures all user interactions, providing a complete dataset to analyze behavior.

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Clearbit

The B2B data foundation for your GTM team.

Clearbit, now part of HubSpot, provides B2B data enrichment, intent signals, and website visitor identification.

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Userled

Break into your key accounts with 1:1 at scale.

Userled is an AI-powered platform for creating personalized B2B marketing experiences and tracking account engagement.

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Breyta

AI Agent for Automated, Personalized Reports & Insights.

Breyta is an AI agent that analyzes unstructured data from multiple sources to deliver continuous, automated insights.

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