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Inflection.io

The B2B Marketing Automation Platform for Product-Led Growth.

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Overview

Inflection.io is a B2B marketing automation platform designed for the product-led era. It unifies person, account, and product-activity data to help marketers deliver relevant, automated campaigns. Unlike traditional marketing automation platforms, Inflection is built to handle the scale and complexity of product usage data, enabling marketers to nurture users, drive adoption, and surface product-qualified leads for sales.

✨ Key Features

  • Unified view of customers (person, account, product data)
  • Product-led content and email marketing
  • Visual campaign builder
  • Lead & Account Scoring
  • Native integration with Snowflake and BigQuery
  • Salesforce & HubSpot sync

🎯 Key Differentiators

  • Built for product-led growth from the ground up
  • Native data warehouse integration
  • Unified account, person, and product data model
  • Scalability to handle large volumes of product event data

Unique Value: Empowers B2B marketers to run sophisticated, personalized campaigns based on how customers actually use their product.

🎯 Use Cases (4)

User onboarding and activation campaigns Nurturing freemium users to paid conversion Driving feature adoption and product engagement Identifying and routing PQLs to sales

✅ Best For

  • Product-led marketing automation
  • User onboarding
  • PQL generation

💡 Check With Vendor

Verify these considerations match your specific requirements:

  • Traditional sales-led companies
  • B2C marketing
  • Companies not using a data warehouse

🏆 Alternatives

HubSpot Marketo Customer.io Pocus

Unlike traditional marketing automation, it's built for the scale and nature of product data. Unlike PLS platforms, it's built for marketers to own and execute campaigns.

💻 Platforms

Web API

🔌 Integrations

Snowflake Google BigQuery Salesforce HubSpot Segment

🛟 Support Options

  • ✓ Email Support
  • ✓ Live Chat
  • ✓ Dedicated Support (Plus tier)

🔒 Compliance & Security

✓ SOC 2 ✓ GDPR ✓ SSO ✓ SOC 2 Type II

💰 Pricing

$2000.00/mo

✓ 14-day free trial

Free tier: NA

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