G2 Buyer Intent
The world's largest and most trusted software marketplace.
Overview
G2 Buyer Intent is a data product offered by the software marketplace G2. It provides sellers with signals about which companies are demonstrating purchase intent by researching software categories, viewing specific product profiles, and making comparisons on G2.com. This is a highly valuable, lower-funnel form of intent data because it indicates active evaluation and consideration. Sales and marketing teams use this data to prioritize outreach, personalize messaging, and target advertising to accounts that are actively in a buying cycle.
✨ Key Features
- Account-level activity tracking on G2.com
- Identification of research on your profile, competitors, and categories
- Real-time alerts and notifications
- Integration with CRM and marketing platforms
- Contact-level data (with higher tiers)
🎯 Key Differentiators
- Data is sourced from a high-intent, lower-funnel environment (a software marketplace)
- Provides insights into competitor and category research
- Leverages the trust and brand recognition of G2
Unique Value: Identify which accounts are actively evaluating you and your competitors on the world's largest software marketplace, and engage them when their intent is highest.
🎯 Use Cases (5)
✅ Best For
- Lower-funnel lead generation for B2B SaaS companies
- Competitive intelligence for sales teams
- Powering ABM campaigns with high-quality intent data
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Companies whose products are not listed or reviewed on G2
- Teams looking for a platform to execute campaigns (it's a data source)
🏆 Alternatives
Provides more direct, bottom-of-funnel buying signals compared to broader intent data providers that track general content consumption across the web.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Dedicated Support (Paid plans tier)
🔒 Compliance & Security
💰 Pricing
Free tier: Limited access to your own profile data.
🔄 Similar Tools in ABM Analytics
6sense
An ABM platform that uses AI to uncover anonymous buying behavior, prioritize accounts, and recommen...
Demandbase
An end-to-end ABM and Account-Based Experience (ABX) platform that unifies data, advertising, and sa...
Terminus
An ABM platform that helps marketing and sales teams engage target accounts across email, web, chat,...
RollWorks
An ABM platform, a division of NextRoll, that helps B2B companies identify target accounts and engag...
HubSpot ABM
A suite of ABM features built into the HubSpot Marketing Hub, designed to help teams run targeted ca...
Metadata.io
A go-to-market operating system that automates paid campaigns and connects them to revenue, with a s...