Influ2
Person-Based Advertising Platform.
Overview
Influ2 is an Account-Based Marketing platform that takes a person-first approach. Instead of just targeting accounts, it allows marketers to target specific people (decision-makers, influencers) within those accounts with personalized display and social ads. The platform's key differentiator is its ability to track engagement at the individual contact level, providing sales teams with insights into which specific people have seen and clicked on their ads. This allows for highly relevant and timely sales follow-up.
✨ Key Features
- Person-Based Ad Targeting
- Contact-Level Engagement Tracking
- Buying Group Engagement Analytics
- Integration with CRM and Sales Engagement Platforms
- Multi-channel (Display, LinkedIn, Facebook)
- Revenue Attribution
🎯 Key Differentiators
- Focus on person-based targeting, not just account-level
- Provides contact-level engagement data (impressions and clicks)
- Designed to directly support and trigger sales actions
Unique Value: Move beyond account-level metrics and see exactly which decision-makers are engaging with your ads, enabling hyper-relevant sales follow-up.
🎯 Use Cases (4)
✅ Best For
- Person-based advertising to support sales development efforts
- Air cover for strategic, high-touch sales cycles
- Tracking individual engagement to trigger sales plays
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Broad, account-level awareness campaigns
- Companies without a clear definition of their key buyer personas
🏆 Alternatives
Provides a level of granularity (contact-level ad engagement) that most traditional account-based advertising platforms do not offer.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Dedicated Support (All plans tier)
🔒 Compliance & Security
💰 Pricing
Free tier: N/A
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