MRP
The only enterprise-class ABM platform.
Overview
MRP Prelytix is an account-based marketing platform built for the enterprise. It provides predictive analytics and scoring to identify accounts that are in an active buying cycle. The platform enables global, multi-channel engagement through advertising, direct mail, email, and sales outreach. A key differentiator is its ability to manage complex, multi-product, and multi-geo marketing programs, making it suitable for large, complex organizations. It offers real-time streaming intent data and sophisticated analytics to drive and measure ABM programs at scale.
✨ Key Features
- Predictive Customer Acquisition
- Real-time Streaming Intent Data
- Multi-channel Orchestration (Online and Offline)
- Global Account-Based Intelligence
- Sales and Marketing Collaboration Tools
- Advanced Performance Analytics
🎯 Key Differentiators
- Specifically built for enterprise-class, global deployments
- Real-time streaming intent data
- Mature orchestration capabilities across both digital and non-digital channels
Unique Value: Execute and manage sophisticated, global ABM programs at enterprise scale with a single, powerful platform.
🎯 Use Cases (4)
✅ Best For
- Global ABM for large technology and manufacturing companies
- Multi-product and multi-language campaign orchestration
- Integrating offline channels like direct mail into ABM strategies
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Small and mid-sized businesses
- Companies needing a simple, self-service platform
🏆 Alternatives
Offers more robust support for global, multi-language, and offline campaigns compared to many other platforms that are more focused on the digital-only, mid-market segment.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Phone Support
- ✓ Dedicated Support (All clients receive a dedicated team tier)
🔒 Compliance & Security
💰 Pricing
Free tier: N/A
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