TechTarget
The Global Leader in Purchase Intent-driven Marketing and Sales Services.
Overview
TechTarget is a major provider of B2B purchase intent data, derived from the content consumption of millions of users across its extensive network of technology-specific websites (like SearchStorage and SearchSecurity). Their core offering, Priority Engine, is a platform that gives sales and marketing teams direct access to data on active accounts and prospects who are researching relevant topics. While they also offer marketing services like content syndication and advertising, their primary value in the ABM analytics space is as a source of high-quality, first-party intent data.
✨ Key Features
- First-Party Purchase Intent Data
- Active Prospect Identification
- Account and Contact-Level Insights
- Data on Technology Installs and Team Structure
- Content Syndication and Lead Generation
- ABM Display Advertising
🎯 Key Differentiators
- Owns a massive network of technology-focused editorial websites, providing unique, first-party intent data
- Deep insights into specific technology projects and buying teams
- Combines data with a suite of marketing services
Unique Value: Access highly specific, first-party purchase intent data from active B2B technology buyers to engage them at the exact moment they are researching solutions.
🎯 Use Cases (5)
✅ Best For
- Intent data for enterprise technology vendors
- Lead generation for specific technology categories
- Sales intelligence for outbound prospecting
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Companies outside the B2B technology industry
- Teams looking for a platform to orchestrate their own multi-channel campaigns
🏆 Alternatives
Provides deeper, more context-rich intent data from its own editorial network, as opposed to co-op models which aggregate data from many different sources.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Phone Support
- ✓ Dedicated Support (All clients receive dedicated support tier)
🔒 Compliance & Security
💰 Pricing
Free tier: N/A
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